unlimited mascara

L’Oréal’s Paris Unlimited Mascara is a game-changer. It’s the best lash-lengthening mascara on the market right now.

– Our game-changing mascara innovation
– Bendable mascara wand for precise application
– Reaches every last lash, from corner to corner
– Lengthens, volumises, defines and separates lashes
– Intense black finish for high-impact lashes
– Longwear formula

You don’t have limits, so why should your lashes? Introducing our game-changing mascara, L’Oréal Paris Unlimited Mascara, that pushes your lashes to their limits. Now every lash is volumised, lengthened and perfectly separated. Unlimited lash impact, from every angle.

It’s all thanks to the innovative brush – inspired by a makeup artist mascara hack – that bends at 2 different angles, allowing for ultra-precise application. The brush coats lashes with a creamy, non-clumpy formula which glides on perfectly to volumise, lengthen and define every last lash. Top, bottom, inner, outer, long, short…no lash is left behind!

What’s great about it?

Its bendable wand makes it easy to reach every lash, even the shortest and finest ones.

Oh, and it’s apparently “long-lasting”. I won’t test this because I won’t sleep with mascara on. I don’t want an eye infection.

How does it work?

Bend the bristle brush wand and put on a slick of an unlimited amount mascara to lengthen, volumise, define and separate your lashes.

So, if you’re looking for a mascara that defines, lengthens and adds volume to all lashes (even the clumpy ones in the corner), this is a good one to try.

Valentine's Day

Tested Promoted Mode (ACCOUNT) on Twitter for a marketing research study, and realised it’s been promoting every. tweet. I. post.

People are sending me replies like: “why is this being promoted?” I didn’t mean to promote the tweets!

I was just testing the impact & reach of the feature in general, specifically choosing “account” so tweets wouldn’t be publicised. Well, at least we know it works…

I’ve tried pausing the campaign and cancelled the reoccurring plan, but my tweets are still being promoted somehow, which is beyond strange.

The length I’ve gone to, to stop looking deranged across the entire Twitterspehere? Read on.

Having to privatise my profile until Twitter get back to me (and properly cancel/pause my campaign) ain’t fun. But, I’d rather that than come across weird to the entire Twitter population – even those who don’t follow me.

So, yep, I won’t be sharing any of my tweets publicly until Twitter stops sharing my posts. It might take up to a month. Oh the joys!

Lesson? If you don’t want a particular tweet or tweets promoted, don’t use Twitter’s promotion mode at all. Account or not. They’ll promote literally everything you share.

Finally, this was purely a research project/experiment and it works. So, use it (if promotion is your purpose). But, also expect every tweet to be seen by those in your target location or interests selection. Bottom line, you have to be selective with everything you post.

I’ve had to delete the types of tweets that my current following are used to and would like (enough to drop one like on average), but others just stumbling across would think are odd!

Once I publish my ‘The Impact of Twitter Promotion’ study, I’ll share it with you all, just so we can all get peace of mind. Although, I’ve pretty much covered it in this post.

The worst part? I could’ve spent that £90+ on new trainers. I feel robbed.

Finally, if you’re not losing Twitter followers due to the amount of tweets you post per day, you’re doing it not not right.

Cabeau Evolution Pillow

Another blog post is yours for the reading! This time, it’s about the Cabeau Evolution Pillow.

Yep, you read that right – I’m reviewing travel neck pillows! It’s been one of those slow content days, that’s for sure!

Long haul flights aren’t easy, splitting my time between UK and US in a previous job meant that travel neck pillows became my best friend.

Now, I have never found sleeping on the plane comfortable. In fact, I am absolutely terrible when it comes to sleeping during, prior to travelling (and the first day after landing) full stop.

I don’t know what it is but the night before a flight is the worst. I stay up all night. Then, when I land and get to the hotel, the bed is not my own – so… Again, up all night. So, I’m almost never asleep.

Enter Cabeau, the ‘Evolution Pillow’. I bought this from Heathrow Terminal 5. I remember the situation well. I was stressing because I had an 8-hour flight and was going to be on the plane through the night. I got chatting to some woman who had one, and she recommended it. So, I bought it.

I’ve used them in the past and wasn’t convinced. But, the way this lady was speaking about it – it sounded life-changing.

Anyway, the flight was long but rewarding once I touched down at my destination. I struggled to get comfortable as I’d expected and didn’t sleep a wink. In fact, I felt like my posture on the plane seat was encouraging my neck to twist and I was fidgety.

I’m a very fidgety person when I’m uncomfortable. Fact. I’ll change positions every five minutes and end up less comfortable than I was previously. Then, I’ll try to get back to the more comfortable position I’d changed from, it’s just not the same. So, yeah, I’m terrible like that.

Review: the pillow, as I anticipated, is not best suited to planes, in my opinion.

Look, it’s definitely the best I’ve used because I’ve used some less padded ones before. Oh, and this one is a memory foam one, so it moulds to fit your position. It is a good purchase, I just was never convinced about their purpose as travel pillows in the first place.

I guess I’m just very anti-sleep on the plane. I watch others in awe, wishing to be them.

As far as I’m concerned, you can put a bed on a plane and I’d still not be comfortable. The reason is it’s, in essence, a narrow tube shared with 40 people at a time; making it near enough impossible for everyone to get comfortable. Also, the seats are not comfy at all. I don’t claim to be an aviation engineer or aeroplane architect, but I do know they’re not relaxing.

Don’t worry though, because I’ve found another use for travel pillows… This is one that I believe makes more sense too!

I twisted my neck last night while sleeping and have literally not been able to move it all day. That’s where Cabeau comes in…

I laid in bed, with it supporting my neck and it worked a treat. I didn’t feel a thing. Magic.

The moral of this very long post is: I don’t find travel pillows great in flight, but I do believe they’re the greatest at supporting an injured neck in bed.

Before you ask, yes – I did look like those dogs that have left the vet with a cone on top of their shoulders. Again, yes, it was a good look. I rocked it.

Finally, yes, blue still is my favourite colour – hence the version I chose (pictured).


Shoreditch’s a great place to hang if and when you’re in London, Ballie Ballerson especially. It has an awesome infinite ball pit bar, great for any and all parties.

If you’ve ever wanted to relive your childhood, and meet other adults who are children at heart, this is the place to be.

It is particularly great for students. At just £2 a ticket, being a student makes this a winning venue to get into (drinks excluded, obvs). Note, their student days are restricted to one Monday a month, so check before booking.

If you’re not a student, you can get in for £7.50 and then also pay extra for all drinks.

At Ballie Ballerson, the balls are most definitely in your court.

Ladies, get ready to be the Belles of the ball. Princes, get ready to be surrounded by Belles of the ball.

Speaking of ‘ball-‘, fill out the ballot on 23 May, as part of the EU election. Vote your way (after researching rights from wrongs). Thanks.

Ballie Ballerson


Super soft mermaid foundation brush made of quality natural and synthetic fibre for lasting performance. Features include pink shimmer handle, with brush uniquely designed to apply powder, cream and liquid products.

Poisson visage, lovers! 🐠

The secret to Kim Kardashian’s contour probably isn’t this, but it’s pretty darn close.

Basically, I bought this mermaid brush and ever since I’ve been using it, the rest of my makeup looks are history.

I absolutely love how soft the synthetic bristles are. I have quite allergy-prone skin, so brushes that are made of animal hairs break me out. I accidentally used a makeup brush made from animal-hair once (without realising, obviously) when I bought a starter kit Bare Minerals, and it was the worst purchase of my life. I stupidly thought that the breakouts were down to the powder, and blamed my skin for being sensitive – until I found out it was the brush.

Ever since then, it’s been a case of cruelty-free and sanitary-full, always.

Back to Danielle Creation’s brush, it’s cute, Insta-friendly and the detail of the fins on it is exquisite.

Might duck about and buy another to bathe with, just so I can say I’ve swam with mermaids.

Finally, personally – I use it with powder contour pallets only. I’ve not tried liquids but I can’t imagine it’d blend as well.

I’m a sucker for a beauty blender these days… Apart from beauty blenders, I’ve found that hands (after being washed 91 times) work just as well.