Fashion

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Me wearing my Premadonna Waist Trainer

These waist training corsets have the most slimming and reshaping capability of any in our range. In fact, we’re pretty confident that these corsets are amongst the most serious on the market, outside of specialist medical products. The potential waist reduction is around seven inches for most wearers.

Last year, I received my most favourite Christmas present ever – a Premadonna 87 Waist Trainer. Yes, that’s right, I’ve officially joined the Waist Gang Society! This is the same waist trainer that was worn by Khloe Kardashian – as seen on her Instagram. Well, not the exact one but the same brand, style and version nonetheless…

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I initially put it on my Christmas list on that basis that I’d try it out to see what all the fuss was about. However, I didn’t intend to fall in love with it. I mean, it’s got to the stage where I’d plan nights-out just to wear it under my dress.

Most people use this waist trainer as a way of toning their hips and making the waist more curvaceous. I,  on the other hand, use it as a corset underneath my clothes. This sucks in my tummy, giving the illusion of a flatter frame.

Although, I haven’t noticed a difference in the size of my waist (possibly down to the fact that I presume Santa got me the wrong size), I definitely have seen my stomach flatten after wearing it… So, I guess that’s a plus!

Yes, I admit that I have even wore it to bed once because I was that desperately obsessed. Having said that, I can’t wait to wear it under my workout garms when I hit the gym soon!

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Me in #Balmaination

You may remember that H&M collaborated with Balmain, last year. Well, I was one of the lucky few who got the chance to purchase a piece from the collection. I queued up like everyone else to buy at least one of the products from the exclusive range.

Although I originally wanted the velvet Black and Gold beaded dress (as seen on Kylie Jenner), I tried it on and realised that it wasn’t the one for me. Instead, I opted to go for the Emerald Green velvet dress (as seen on Ellie Goulding). I was won over by this figure-hugging dress because it made some parts of my body look slimmer while accentuating others.

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Kylie Jenner
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Ellie Goulding

Anyway, enough about me, let’s get down to the real reason why I’m writing this… It was revealed last month that H&M has seen a 10pc surge in sales over the Christmas period – beating its rivals. The Swedish company which is famed for its fast-fashion but low cost clothes more than doubled its revenue in December, 2015 in comparison to November and it is suggested that H&M x Balmain may well be the reason!

Having said that, last year wasn’t the first time that H&M joined forces with a premium brand. In 2014, H&M collaborated with Vera Wang on an exclusive line. But, the collaboration with Vera Wang wasn’t as popular as last year’s #Balmaination. Why is that? Well, it’s probably down to the fact that the Kardashians/Jenners were heavily publicised wearing the most luxurious of pieces from Olivier Rousteing’s collection in that year.

 

The Balmain x H&M collaboration was announced at the Billboard Music Awards in May, 2015. Of course, a fashion frenzy followed and everyone counted down the days until November 5th, when the collection was unveiled to the public both in store and online.

 

November 5th came and I headed down to Central London’s Oxford Street to purchase my chosen garment. But, I wasn’t ready for what I was about to endure… Millions of people were queuing up outside the store. The queue was almost a mile long. Apparently, people had been queuing up from the night before, and were given wristbands which allocated them a time to enter the store.

 

I waited patiently until it was my turn, but was one of the last to go in. The whole Balmaination section was bordering on empty, and the crowds outside were becoming hostile. Then, out of nowhere I heard screams as people started forcing their way into the store trying to enter. H&M was forced to close as the shop assistants and managers feared for their safety.

On my way out, I heard that people were checking H&M’s online store, to see if anything was available. But, by that time everything was all sold out… When I got back home, I read that people who had bought something from the range were selling them online for double, triple, or quadruple the price.

Why was everyone going crazy over Balmain? I think it’s the price reduction that clinched it. I checked on Balmain’s website, and dresses are sold at ludicrously unaffordable prices (for working class people). So, seeing that prices were being reduced by H&M meant that there was a higher demand.

My star rating for Balmain’s #Balmaination would be 5***** I absolutely love this dress and cannot wait to show it off on a night out…

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Photo Credit: Topshop

Topshop is a British international fashion retailer providing customers with high-quality clothes, shoes, make-up and accessories at high-street prices. There are currently 500 shops worldwide, 300+ of which are based in the UK; the flagship store being in London’s Oxford Street. This store is owned by the Arcadia Group – founded by Tina and Sir Philip Green but is run by Chief Executive Officer, Katie Foster.

Anyway, that’s enough background information… Now, onto the main the reason why I’m writing this post – its new MOTO Oversized Jacket.

Topshop thinks:

Chanel ultimate ‘90s vibes in this MOTO badged denim jacket. In an oversized fit, it features scattered badge details to the front and back and is finished with a button down placket and pockets. 100% Cotton. Machine wash.

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Photo Credit: Topshop

I think:

This oversized jeans jacket comes in at £50, it’s a wardrobe essential and one that should be bought in time for Summer Sixteen! I am loving its badge detail, giving a circa-90s look to it. Ideally, you can team it up with a nice pair of leather skinnies and some kitten heals. Alternatively, why not try to rock double or triple denim? Only if you’re brave enough!

If I had to rate this product, I’ll give it 3*** because of its ‘oversized’ look. I mean, it does nothing to flatter our torsos but that’s to be expected, I guess…

P.S. Please note that due to popular demand, it’s now only available in size 10 OR 16 [ONLINE], check in store for more sizes.