IKEA

Does anyone know if IKEA or fashion brands know that we’re now in May? Why are they acting like it’s April Fool’s Day and as though it’s been dragging on for over a month now?!

‘Yeezy’ has apparently released IKEA trainers. WHAT THE ‘FLIBBERTIGIBBET’ IS GOING ON?!

I heard of that Balenciaga bag selling for $2,000+ even though it looked identical to IKEA’s who are selling their ‘Frakas’ (the bag) at $0.90). Now, even Kanye West is cashing in. WHAT?

Then again, we can’t be too surprised – his style is something else entirely. There’s little love lost though ’cause he made a name for himself through making music not clothes.

I’m all for IKEA, I have nothing against the store or their colour scheme (blue is my favourite colour, and yellow is one of), quality of products or bags but I think creating garments out of them is a tad weird, isn’t it? Look, just look at the face mask in the picture above and tell me that’s normal.

Yes, I know Moschino have phone cases in the shape of McDonald’s fries but that’s creative… That’s just making us look less addicted to technology and more like we’re potato addicts. I love potato. Potato is life, especially McDonald\s fries potatoes. YUM. But IKEA branded clothing? The world has lost it. Thing is, the trainers would look so much better if they didn’t have a furniture/homewear store’s logo on them.

This is why I have no interest in commercial/mainstream fashion.

Giving credit where it’s due, IKEA are bossing their marketing campaign strategy. Legends.