I’m posting this review mainly because I’m annoyed at false advertising and don’t understand why it’s “a thing”.
Usually, I buy No. 7 wipes because they’re pretty good for my skin and I’ve had no reaction. I like how they do the job pretty well and don’t boast about doing it perfectly or getting it 100%. I use the wipes to remove most of my make-up leaving the eye area as I know that they’re not strong enough to withstand my heavily mascarad and eyelinered eyes.
This time though I wanted to try something different (nothing to do with being too lazy to go to Boots and pick up a new packet, okay?).
Waitrose‘s branded 4-in-1 cucumber facial wipes (which smell DIVINE by the way) are ones that I’ve only just discovered.
The wipes themselves are really good for the budget first and foremost (at under 80p a pack), cheeks, forehead, chin and nose, even my eyeliner rubbed off without smudging or leaving a faint black mark. That’s high praise indeed as I haven’t seen wipes work that well on my Maybelline Master Kajal eyeliner previously.
But, they let me down in one way and one way only. Waitrose seem to have falsely advertised that these wipes remove “waterproof mascara” and my mascara – which it half-claimed to remove – was still on after several attempts of removal.
Look, as I said and will keep saying, they’re good wipes! For their affordable price, they feel good on the skin, leave it well-moisturised, smell incredible, include refreshing ingredients such as cucumber (you can always count of me to state the obvious) and I’d like to point out they removed 90% of my make-up. However, I don’t for the life of me understand why there’s a mention of removing waterproof mascara when they clearly don’t even remove a regular one. Yes, that’s right, I wasn’t even wearing waterproof mascara… I was wearing TWO COATS (which is nowhere near enough for me usually) of Benefit’s They’re Real.
To make matters worse, it’s not like this misleading piece of information is written on the back of the packaging or in small print at the bottom of the packet, oh no, it’s written slap bang in the centre of the packet (as though it was some kind of Unique Selling Point!). No, Waitrose, no. 🤦♀️
Top tip for anyone planning to go into business: if you think there’s even the slightest possiblilty that what you’re marketing won’t be able to do what you’re thinking of claiming it does, don’t claim it! Simple as a dimple.
So, all in all, they’re great wipes. I just wish Waitrose hadn’t (without a prompt) advertised that they remove waterproof mascara when – as I said – they don’t even remove the most regular of mascaras.
Would I buy them again? For the smell, price and quality? Yes. False advertising? No.
The pros outweigh the cons on this one so of course I would!