It seems as though Boots’ No7 advert featuring Chimamanda Ngozi Adichie has struck a chord with Marks and Spencer because the supermarket chain has chosen to highlight feminism in its latest advert.
Say what you want about 2016 but it has been a pretty rubbish year for politics, celebrities (death), and current affairs. I am so glad that Marks and Spencer and John Lewis have chosen to create light-hearted, warm Christmas adverts that make us feel like all is not lost.
As much as I loved John Lewis’ advert, I do think that the one that stood out to me above the rest was Marks & Spencer’s. No, I am not being biased because although I love M & S’ food, drinks, clothes (and just about everything else), I feel as though it shouldn’t matter when choosing a favourite Christmas advert. I mean, I spend much of my time (and money) in John Lewis’ make-up and perfume section as it is!
I think, being a lady who’s always striven to get the message out there that women shouldn’t be limited to what they can and can’t do, Janet McTeer‘s role is pivotal in getting this across. She’s elegant, glamorous, oozes class and sophistication. The Oscar-nominated star plays the doting wife of Santa, supporting her husband by fulfilling a last-minute request made by seven-year-old Jake who wants to please his 11-year-old sister Anna after months of squabbles. He contacts Santa & Mrs Claus in a bid to resolve a situation where Tiger (the family dog) ate Anna’s favourite trainers.
After receiving his letter, Mrs Claus sets off in a helicopter no less (she don’t do things by halves, you get me?!) “slaying” the streets of North Pole on her quest to find the nearest M&S so she can pop in and pick up a pair of the brightest, most beautiful sparkly red trainers (in keeping with her red clothing theme) to deliver to Jake.
Thankfully, Mrs Claus manages to save the day and Jake makes up with his big sister, bringing the family together for a lovely, jolly and merry Christmas.
All puns aside, it’s a stunning advert that portrays feminism, family values and the spirit of Christmas perfectly – and it also helps that it’s cleverly advertising the products sold at M&S too – those mince pies for instance… In the words of Joey Essex: “NAUGHTY!” 😋
P.S. you CAN’T buy the helicopter or the North Pole from M & S so don’t even try it…