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Me since using John Frieda

I’ve always had a love affair with my hair, since I was a little girl… Although my natural hair colour is dark brown with a red tint, I’ve dyed it a hell of a lot to the point where it’s lost its identity. My experiments include adding highlights, lowlights, dying it red, ginger, plum, midnight blue, you name it – I’ve tried it. However, I’d never really thought of dying it blonde, until last year!

In the Spring of 2015, I decided to dip-dye my hair before going on holiday because I wanted that sun-kissed look and feel to my hair. I enjoyed being “half-blonde” so much that when I got back, I decided that I wanted the full transformation. Not being one to wait around, I booked an appointment with my hairdresser and had it done straight away.

Now, this post isn’t about hair dye nor is it about how to begin the transition from brunette to blonde… Instead, this post is about how to maintain your blonde locks after dying them – as well as a chance for me to proclaim my undying love for John Frieda (the haircare brand, of course). John Frieda is a celebrity hairdresser and the founder of the John Frieda salons and product ranges. But, in 2002, John Frieda sold his product businesses to Kao Corporation, a Japan-based company. Although Frieda sold his product ranges, they’re still available to buy across America, UK amongst other countries.

When I was a redhead, my go-to shampoo and conditioner came from his Radiant Red Colour range. My hair gradually became glossier and more radiant with the colour feeling better enhanced after each wash. I used the Brilliant Brunette range throughout my time as a brunette and found that they gave an added richness to my hair as well as leaving it smelling sweet like chocolate. So, it’s no surprise that I had to buy the Sheer Blonde Go Blonder range when I completed the transition to blonde…

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Photo Credit: John Frieda

I’ll begin by discussing my favourite product – the Sheer Blonde Go Blonder Controlled Lightening Spray. Whether you’ve highlighted your hair or are a natural blonde, this product is amazing! Your hair will appear at least two shades lighter after just one use. What’s more, it’ll leave your hair feeling soft, looking shiny and photo-ready. A tip when using this product would be to spray it all over your hair before styling and/or going out into the sun. The heat from the sun or styling appliance will further lighten your hair, giving it that just coloured look.

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Photo Credit: John Frieda

Although I love them all, my second favourite product has to be the sulfate-free Sheer Blonde Go Blonder conditioning treatment. I love this stuff because it repairs the hair, and the more you use it, the softer and more manageable your hair becomes. John Frieda recommends that you apply this onto your hair after shampooing for three minutes (if you’re using it every day) or for 15 if you’re using it once a week.

We all know that dying our hair often leaves it dry, malnourished and brittle. If this is the case, hairdressers often recommend that you try a Brazilian Keratin treatment which repairs from root to tip, helping to restore its strength thus making it easier to maintain. However, if you end up going ahead with the keratin treatment, you won’t be able to use shampoos, conditioners and hair masks which contain sulfate. Therefore, John Frieda’s Sheer Blonde Go Blonder conditioning treatment is the perfect option.
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Photo Credit: John Frieda
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Photo Credit: John Frieda
Lastly, onto the Sheer Blonde Go Blonder Highlight Activating Moisturising Shampoo and Conditioner… One thing to note about this is that there are more than one version of this shampoo. I’ve opted for the highlight activating one (which comes with a pump) because it lightens and moisturises the hair too. Although these shampoos have sulfate in them, they’re amazing. Mine last a hell of a long time and hold the colour in place pretty well. The rest is a given really, it cleans, and leaves your hair silky smooth.

 

P.S. These products are not to be used as a means of changing your hair colour. They’re simply there to lighten and brighten your blonde shades, enhancing and locking in the colour that’s already there.